a) Can they not think of anything better to spend taxpayers' money on?
b) People get paid for losing weight and keeping it off for a period of time. There does not appear to be any liability to repay if they weight is later put back on. Can anybody see a loophole here?
c) 'Weight Wins' - sounds like a fakeprivatecompany to me.
Paying people to lose weight could be ‘the best single weapon in the war on obesity’, a study claims.Source: The Metro
Dieters who earned money for hitting weight targets lost more than double that of dieters in a control group. The NHS-backed scheme, called Weight Wins, has now paid tens of thousands of pounds in ‘air miles for dieters’ in a bid to tackle obesity.
Cash is offered for every pound lost plus a 50 per cent ‘bonus’ if the weight stays off for several months. Participant choose how they want to lose weight and are given advice by NHS dieticians.
Rewards range from £80 to £3,000, depending upon the length of plan and how much weight needs to be lost. Some 745 dieters lost more than 6.3kg (1st) on average – more than double that of traditional dieters, who lost 2.4kg (5lb 4oz).
‘Long-term financial incentives could be the best single weapon in the war on obesity’, said Weight Wins founder Winton Rositer. The company makes money via a monthly fee levied on participants or sponsorship by their employer, insurer or local NHS trust. The latest results were independently audited by the University of Hertfordshire. At least a third of US companies said they offer, or plan to offer, financial incentives to help staff lose weight.